gründete Arthur Guinness die Brauerei in Dublin. Seit dieser Zeit wurden auf der ganzen Welt Guinness-Brauereien gebaut. Die Rezepte sind. 6 Flaschen Guiness extra Stout Beer a 0,33L Guinness Orginal inc. MEHRWEG Pfand. EUR 10, Lieferung an Abholstation. (EUR 5. Kaufen Sie Guinness Draught Stout Beer 4,2% 0,44l Dose DPG im günstigen Online-Shop des Scandinavian Parks! ✓ schnelle Lieferung ✓ sicher einkaufen.
Guinness (Bier)Guinness Draught Stout 4,2% 24 x 0,44 ltr. 8 Tray verkauft in den letzten 10 Stunden. 28,49 €. 2,70 € pro 1 l. inkl. 16% USt., zzgl. Versand. Alle Guinness. Guinness ist eine Biermarke aus Irland. Rechteinhaber ist die Brauerei Guinness, die von Arthur Guinness in Dublin gegründet wurde. Seit wird Guinness am St. James’s Gate in Dublin und in zahlreichen weiteren Brauereien weltweit gebraut. Kaufen Sie Guinness Draught Stout Beer 4,2% 0,44l Dose DPG im günstigen Online-Shop des Scandinavian Parks! ✓ schnelle Lieferung ✓ sicher einkaufen.
Guinness Draught was an unparalleled success. This is how we ensure that every single mouthful of the black stuff tastes exactly as our expert brewers intended.
Previous Next. Our Beers. Guinness Draught was an unparalleled success. This is how we ensure that every single mouthful of the black stuff tastes exactly as our expert brewers intended.
Previous Next. Our Beers. The widget is a plastic moulded device that sits on the top of the contents of each can of Guinness Draught.
When the can is opened, a small amount of beer and nitrogen, trapped in the widget, is forced out through the beer, which creates the famous creamy head that you find on a pint of Guinness Draught served in a pub.
The widget gives Guinness Draught in cans the taste and texture of a pub-poured pint at home. In Guinness Draught in bottles, the clever little 'rocket' widget floats free in the beer to refresh the creamy head of your Guinness Draught with each swig you take from the bottle.
Why is Guinness black? Look closely. Guinness beer is not actually black but rather dark ruby red because of the way the ingredients are prepared.
Some malted barley is roasted, in a similar way to coffee beans, which is what gives Guinness its distinctive colour. Why is the head of Guinness Draught creamy white?
The creamy white head is created from the 'initiation' and 'surging' of bubbles of nitrogen and carbon dioxide gas as the beer is poured.
As beer rises in the centre, the beer near the outside of the glass falls. This downward flow pushes the bubbles near the glass towards the bottom.
Although the effect occurs in any liquid, it is particularly noticeable in any dark nitrogen stout, as the drink combines dark-coloured liquid and light-coloured bubbles.
A study published in revealed that the effect is due to the particular shape of the glass coupled with the small bubble size found in stout beers.
Conversely, in an anti-pint i. Guinness is frequently used as an ingredient in recipes, often to add a seemingly authentic Irish element to the menus of Irish-themed pubs  in the United States, where it is stirred into everything from french toast to beef stew.
The recipe includes many common Irish herbs, as well as beef brisket, cheeses, and a can of Guinness. The Guinness harp motif is modelled on the Trinity College Harp.
It was adopted in by the incumbent proprietor, Benjamin Lee Guinness. Guinness registered their harp as a trademark shortly after the passing of the Trade Marks Registration Act of It faces right instead of left, and so can be distinguished from the Irish coat of arms.
Since the s, in the face of falling sales, Guinness has had a long history of marketing campaigns , from television advertisements to beer mats and posters.
Before then, Guinness had almost no advertising, instead allowing word of mouth to sell the product.
The most notable and recognisable series of advertisements was created by S. Benson 's advertising, primarily drawn by the artist John Gilroy , in the s and s.
Sayers and Bobby Bevan copywriters at Benson's also worked on the campaign; a biography of Sayers notes that she created a sketch of the toucan and wrote several of the adverts in question.
Guinness advertising paraphernalia, notably the pastiche booklets illustrated by Ronald Ferns , attract high prices on the collectible market.
Many of the best known Guinness television commercials of the s and s were created by British director, Len Fulford.
In , a conscious marketing decision was made to turn Guinness into a " cult " beer in the UK, amidst declining sales. The Guardian described the management of the brand:.
In the late s and early s, in the UK, there was a series of "darkly" humorous adverts, featuring actor Rutger Hauer , with the theme "Pure Genius", extolling its qualities in brewing and target market.
The — Anticipation campaign, featuring actor Joe McKinney dancing to "Guaglione" by Perez Prado while his pint settled, became a legend in Ireland and put the song to number one in the charts for several weeks.
The advertisement was also popular in the UK where the song reached number two. From to , the Michael Power advertising character was the cornerstone of a major marketing campaign to promote Guinness products in Africa.
The character, played by Cleveland Mitchell , was portrayed to have been born in Jamaica and raised in Great Britain.
In , Guinness's advertisement " Surfer " was named the best television commercial of all time, in a UK poll conducted by The Sunday Times and Channel 4.
This advertisement is inspired by the famous s Guinness TV and cinema ad, "Big Wave", centred on a surfer riding a wave while a bikini-clad sun bather takes photographs.
The s advertisement not only remained a popular iconic image in its own right; it also entered the Irish cultural memory through inspiring a well known line in Christy Moore 's song " Delirium Tremens " Guinness won the Clio Award as the Advertiser of the Year, citing the work of five separate ad agencies around the world.
Sometimes on a grand, dramatic scale. Sometimes on a more personal scale. Malaysia was the brand's third largest market in the region and sixth largest market worldwide.
James's Gate Brewery with the line: "Even at the home of the black stuff they dream of a white one". Their UK commercial " noitulovE ", first broadcast in October , was the most-awarded commercial worldwide in Their "reverse evolution" passes through an ancient Homo sapiens , a monkey, a flying lemur , a pangolin , an ichthyosaur , and a velociraptor , until finally settling on a mud skipper drinking dirty water, which then expresses its disgust at the taste of the stuff, followed by the line: "Good Things Come To Those Who Wait".
This was later modified to have a different endings to advertise Guinness Extra Cold, often shown as "break bumpers" at the beginning and end of commercial breaks.
The second endings show either the Homo sapiens being suddenly frozen in a block of ice, the ichthyasaurs being frozen while swimming, or the pool of muddy water freezing over as the mud skipper takes a sip, freezing his tongue to the surface.
Two further advertisements in and early , "Hands" and "St. They feature a pair of hands, animated in stop motion under a rostrum camera.
Patrick's Hands is a spoof of Riverdance , with the animated hands doing the dancing. In , Diageo , owner of the Guinness brand, replaced the Michael Power campaign with the "Guinness Greatness" campaign, which they claim emphasises the "drop of greatness" in everyone, in contrast to the high-tension heroics of the Power character.
Guinness' advertisement, directed by Nicolai Fuglsig and filmed in Argentina, is entitled "Tipping Point". The s also saw a series of television advertisements, entitled "Brilliant!
The two would almost always react to their discoveries with the catchphrase "Brilliant! In , the "To Arthur" advertisement, which started with two friends realising the company's long history, hail each other by lifting up their glasses and saying: "to Arthur!
The hailing slowing spread throughout the bar to the streets outside, and finally around the world. The advertisement ends with the voiceover: "Join the worldwide celebration, of a man named Arthur".
This gave rise to the event now known as Arthur's Day. Starting in , the Guinness brand issued a series of Ireland-wide advertisements featuring everyday Irish people as part of their "Guinness is Good For Us" campaign referencing the iconic "Guinness is Good For You" campaign of the s to s.
In , sales of Guinness in Ireland and the United Kingdom declined 7 per cent. Guinness began retailing in India in Guinness has a significant share of the African beer market, where it has been sold since About 40 per cent of worldwide total Guinness volume is brewed and sold in Africa, with Foreign Extra Stout the most popular variant.
Three of the five Guinness-owned breweries worldwide are located in Africa. The beer is brewed under licence internationally in several countries, including Nigeria ,   the Bahamas, Canada,  Cameroon, Kenya , Uganda, South Korea, Namibia, and Indonesia.
China is the single biggest worldwide alcohol market, especially for imported craft beers like Guinness.
The UK is the only sovereign state to consume more Guinness than Ireland. The third-largest Guinness drinking nation is Nigeria, followed by the USA;  the United States consumed more than , hectolitres of Guinness in The Guinness Storehouse at St.
James's Gate Brewery in Dublin is the most popular tourist attraction in Ireland attracting over 1. From Wikipedia, the free encyclopedia. This article is about the beer.
For other uses, see Guinness disambiguation. Irish brand of beer. See also: Guinness family. Play media. Connecticut, Ireland: Prnewswire.
Retrieved 19 December The Economist. BBC News.